Festive Dirty Sodas : pilk
It’s a tradition to leave out milk and cookies for Santa and this holiday season, Pepsi is inviting people to put a twist on tradition with Pilk and Cookies. As the brand describes, “For those new to Pilk, it is the delicious and must-have drink that combines the crispness of Pepsi with the subtly sweet and creamy taste of milk, traditionally topped with creamer, and it pairs perfectly with cookies.”
Also known as “dirty soda,” Pilk has been popular among select groups for decades and now it’s gaining even more traction with new generations on TikTok. The #PilkandCookies Holiday Challenge gives 25 fans the chance to win cash for their holiday gifts by sharing a photo or video of their own Pilk and Cookies with the corresponding campaign hashtags on social media.