Masters of time: Longines marks 190 years of watchmaking
Based in Switzerland since 1832—yes, that’s just under two centuries’ worth of birthdays—Longines has long been a leader in the watchmaking space, a reputation forged with a rich history of tradition, heritage and masterful craftsmanship.
Known for their elegant timepieces, the brand’s products have historically undergone several aesthetic innovations. It’s a process that has continued to imbue Longines with the momentum to allow them to stay at the top of their game; one that is driven by the ambitions of the brand’s original founders: to dare, to be avant-garde, achieve excellence and make innovation a continuous quest.
To mark its 190th anniversary, Longines is presenting a series of three exclusive timepieces from The Longines Master Collection, a line emblematic of its rich heritage. Blending refined elegance and unparalleled excellence, the anniversary range is available in stainless steel, rose gold and yellow gold. Meticulous workmanship is a defining feature of the brand, with the feature timepieces bathed in gorgeous attention to detail. The grained anthracite, brushed grey or sandblasted silver dial is distinguished by a unique finish and gorgeously engraved Arabic numerals.
If you’re chasing after something a little more personal from the collection—look no further than the gorgeous 18-carat yellow gold and rose gold versions of the pieces. Exclusively presented in a limited, numbered edition of 190, it’ll be well-worth the wait to acquire these special edition timepieces for you—or a loved ones—collection. Additionally, pink, gilt or blued steel hands are the elegant choices for the dial, with the internal workmanship shining through the transparent back, which also features a commemorative engraving.
In 2022, as part of their new campaign, Longines has announced a collaboration with leading disability advocate and 2022 Australian of the Year, Dylan Alcott AO. As a Friend of the Brand, Alcott is the perfect choice. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built many long-lasting relationships in the world of sport. So, the brand’s collaboration with sporting superstar Alcott comes as no surprise.
On Dylan is the new Longines Record Heritage, a watch which synthesises modernity and heritage. The matte black finish is luxurious against the leather band, while the stainless steel case is a fresh addition. If you prefer, it can also be purchased on a stainless-steel band in place of the leather.
Easily one of the most anticipated releases of the year, The Longines Master Collection released for the brand’s 190th Anniversary is a stunning integration of centuries-old craftsmanship with a modern interpretation of what it means to be full of spirit, drive and ambition.